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Variable Digital Printing

Variable Digital Printing 


Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “How Variable Digital Printing is Making a Difference,” lists several reasons, many backed by data and research, that illustrate how and why variable digital printing is a marketing tool that increases ROI. Most importantly, one may think that any print collateral is a non-starter for marketing considerations. Trend lines toss numbers and percentages around like skittles, and in some cases, conflicting reports arrive at non-uniform outcomes, all seemingly addressing the same issue. Organizations that have a print buyer tend to be a step ahead towards understanding the value of print, and why it makes a difference for their bottom lines.

Print collateral is one of the outliers when deciding whether or not to include it in the marketing mix.  Many businesses either place printed collateral on the back burner and allocate more spending for digital channels, or use print as an afterthought, particularly when the digital campaign stalls or ends up being uneventful.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Variable Digital Printing Delivers Personalization” emphasizes the value commercial printing’s Variable Digital Printing (VDP) technology brings to creating effective personalization in the marketing arena. Moreover, this article will also shed light on why the use of VDP print technology is backed by sound reasoning and should be included as part of any brand or marketer’s media mix. In addition, Variable Digital Printing also demonstrates the capability to garner personal, one-to-one targeted engagement and responses.

In the Age of Personalization, most marketers are aligned with the digital side of personalization with their focus on social media, online shopping, reviews, surveys, website visits and the resulting data those mediums afford. Notwithstanding digital’s efforts to provide personalized communications, the rise of hacking, phishing, spoofing and bot intrusion results have leveled questions regarding the accuracy of digitally captured shared information. Based on the rise of bad actors infiltrating the online communication channels, marketers are faced with a make or break question, which is, ‘do you trust that your digitally captured data is secure and accurate?’

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Why Variable Digital Printing Cuts Through the Clutter,” sheds light on a very effective print marketing tool that uses personalization, customization and location based data to niche target direct mail prospects and customers.

With all the hoopla about digital advertising, print is still an effective marketing tool, and direct mail is currently continuing to prove to be a dynamic marketing message conduit, by which imagery and messaging cuts though in ways that digital fails to accomplish.

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Digital Ad Blockers Increase VDP Ad Value” addresses Facebook’s new ad blocker crippling mechanism and why using direct mail’s Variable Digital Printing technology is a better alternative to getting your ads in front of your target market.

The digital ad blockers war ramps up as consumers are opting to block the onslaught of ads coming at them on social media channels and is gaining momentum to the tune of over 100 million consumers who have invested in ad blocking apps.

Facebook is attempting to thwart the ad blocking technology with its new ad preference technology that claims to give consumers new control over ads.

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